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An electrifying brand for a leader in electrification.

Dana is a leading drivetrain and propulsion provider.

As an industry leader in vehicle electrification, Dana required a brand and campaign website specific to their e-mobility offering. Working closely with Dana and partnering agencies to redefine the future of mobility, I led an omni-channel electrification campaign that included everything from giant airport signage, to digital banner ads, to cutting-edge user experiences. The result was a look and feel that was as bold, confident, and innovative as the products Dana produces. Through the new brand, campaign website, and marketing collateral, Dana was well equipped to communicate their growing abilities and presence in the electrification space.

Collaborations

The success of this project would not have been possible without the talented crew at Moncur. The deepest of gratitude to the incredible team of designers, developers, and copywriters working beside me.

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