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A Strategic Visual Identity for a Strategic Coach

Bubba Kassal is an executive coach who guides and empowers business professionals to clarify their needs, analyze their business, transform their thinking, reach unattained goals, and develop a vision for the future.

This brand communicates a coach with a clear vision, an established structure and an organic approach. Using Bubba Kassals personal belongings as a tool to dig deeper and get to know him on a personal level, we discovered insight in to the types of things that truly represented him. Black leather shoes, a polka dot case, and a masculine watch communicated a coach with good taste, an eye for high-end design, and a personality with a fun and creative side. The black and white color palette, modern sans-serif, and clever use of letters in the logotype made for a personal brand that felt personal to Bubba. 

Collaborations

The success of this project would not have been possible without the talented crew at Moncur. The deepest of gratitude to the incredible team of designers, developers, and copywriters working beside me.

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